Brandsandconsumers is where Nigeria’s marketing conversations and people’s perception come to play.

We decode brands, track consumer behaviour, spotlight trends/culture shifts, and serve sharp insights with a dash of wit because understanding the market shouldn’t feel like lifting heavy loads.

From boardrooms to bus stops, from digital trends to street cred, we explore what drives Nigerians to click, buy, love, reject, hype, or drag a brand. If it shapes the market, shapes culture, or shapes perception/conversation, you’ll find it here